What the Hell Was Heineken Thinking with This Absurdly, Literally-Unbelievably Racist Ad?


We're not being snowflakes about this, either.


We at JUSTGODJUST try to be as fair as possible.

We understand the beauty of the nuances of philosophical discussion, the dialectic. We understand that each side of an argument is to be treated with dignity and respect. The world is complex, after all, but the human mind is a powerful thing, and through honest speech, we can move mountains. With each respectful contribution to the marketplace of ideas, we are one step closer to achieving a better world.

But brewing company Heineken just took nuance and blew its brains out with a shotgun execution-style off the ledge of a skyscraper sixty stories above a sea of wherever they dump porta-potty juice in the zenith of a Florida summer.

Heineken released a flabbergasting advertisement that has since been pulled due to the public heat after one Chance the Hero-- um, Rapper-- tweeted:


The company pulled the ad and obviously apologized.

You really do have to see it to believe it.